If it’s not fashion, it’s alcohol. In this case, a cuddle-puddle of gorgeous femmes looking ravenously at each other as they sip their ruby-coloured drinks.
I don’t know about you, but that’s what alcohol does to me, too.
This ad was in the August 2011 issue of Food and Wine. A mixed gender audience, I presume, and therefore this ad can’t be added to my ever-growing collection of weirdly homoerotic ads aimed at straight women. I think there’s a trend here, and I want some tidy sociological theory to tie it all up. Any ideas?