Forbidden Fruit, Alchohol Ad 8/2011

If it’s not fashion, it’s alcohol.  In this case, a cuddle-puddle of gorgeous femmes looking ravenously at each other as they sip their ruby-coloured drinks.

I don’t know about you, but that’s what alcohol does to me, too.

This ad was in the August 2011 issue of Food and Wine.  A mixed gender audience, I presume, and therefore this ad can’t be added to my ever-growing collection of weirdly homoerotic ads aimed at straight women.  I think there’s a trend here, and I want some tidy sociological theory to tie it all up.  Any ideas?

Fragoli/Prosecco Ad, August 2011

Forbidden Fruit, Fragli/Prosecco Ad, Auust 2011

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St. Germain’s Evocative Advertising

Advertising companies seem to have access to an expansive database of Victorian pornography that I don’t know about.  My favorite book on the subject is 1000 Nudes, and I feel that it has a monopoly on the subject.  But every so often I’ll come across a Tekserve or random alcohol ad that taunts me with its lack of citations.  This isn’t strictly Victorian (1920s, maybe?) but I place it in the same category because of its aesthetic.

found in a bar, c. 2007